Marketing

Hooked on Success: Legally Addictive's Salty Sweet Treats Make It Big

Could there be a more seductive name for salty and sweet cookie concoctions than Legally Addictive? But as Laura Shafferman, founder of Legally Addictive Foods, knows, there’s more to business than a great moniker. We sat down with Shafferman to find out how she launched her business and why she decided to take on a big name partner.

6 Tips for Leveraging LinkedIn

LinkedIn offers a great way for companies to connect with potential customers and influencers. Not only can you join groups and reach out directly to your ideal customer, you can also create a business page and connect by posting engaging content. Remember, content isn’t just about selling your product, but about becoming a trusted resource for information. So make sure your posts relate to your industry, not just the goods and services you may be selling.

Midas Touch: Joe Carroll on His Secret of Restaurant Success

From Spuyten Duyvil to Fette Sau to St. Anselm to Semilla, Joe Carroll has a knack for matching concepts and spaces. Recently, Iris7 sat down with Carroll to glean some insights and find out what bold new idea he’s cooking up.