Sensing urbanites’ hunger for locally grown produce, Gotham Greens seized an opportunity to turn cities’ abundant rooftops into farms. Here, Co-Founder and CFO Eric Haley shares how the company got its start and landed on the shelves (and roof!) of Whole Foods Market.
Red Rabbit Hops to the Task of Making School Lunch Tasty & Healthy
School lunch. It's the bain of many parents' existence. While the cafeteria offering is often light on nutrition, packing a healthy alternative is a drag. Seeing a gap in the market, Red Rabbit decided it could do better. Here, COO Jackie Walters talks about how the company is transforming lunch in schools across NYC.
5 Steps to Developing Engaging Content
Wondering how to generate consistently good content for your business? Take a listen to Hungry Marketing's podcast, courtesy of Mazars.
Wild at Heart: Untamed Sandwiches Makes a Quick Lunch of Slow Food
When Andy Jacobi and Ricky King set out to open a restaurant they sought to solve a conundrum: Could they turn the taste for slow food into a quick lunch option? The answer now exists in the form of Untamed Sandwiches, which has branches in midtown and DUMBO and a third set to open this summer,. While King was busy braising, Jacoby sat down to tell Hungry how it all started and why location is everything.
No More Tilling: Kimbal Musk Does His Farming in the Big City
Food entrepreneur and venture capitalist Kimbal Musk -- yes, Elon's brother -- seeks to seize control of the food supply from the industrial food complex. Through his venture, Square Roots, Musk and co-founder Tobias Peggs, are betting that the future of growing food lies in vertical urban gardens housed in shipping containers. Recently Peggs discussed their vision and plans for success.
Sweet Treat: Brewla Bars Puts a Spin on the Ice Pop & Gets Acquired
Brother and sister duo Daniel and Rebecca Dengrove just scored a major victory. Their company, Brewla Bars, maker of ice pops from naturally brewed ingredients, was recently acquired by Ruby’s Naturals. Here Daniel Dengrove talks about how he and his sister found their niche in a saturated market and why they decided to sell.
6 Ways to Fund Your Food + Beverage Business
Hooked on Success: Legally Addictive's Salty Sweet Treats Make It Big
Could there be a more seductive name for salty and sweet cookie concoctions than Legally Addictive? But as Laura Shafferman, founder of Legally Addictive Foods, knows, there’s more to business than a great moniker. We sat down with Shafferman to find out how she launched her business and why she decided to take on a big name partner.
The Mad Pickler: Shamus Jones Makes a Statement in Brine
Shamus Jones is a man of strong convictions. He believes in workers’ rights and artistry in everything he does. His ethos is on display in Brooklyn Brine, a six-year-old company that takes pickling and condiments to a new level. Through unique formulas like Whiskey Sour Pickles, a $16-an-hour wage, and partnerships with Finger Lakes Distilling and Dogfish Head Craft Brewery, Shamus is building a just pickle kingdom that extends as far as Australia and Japan. Recently, Hungry Marketing had the pleasure of chatting with Jones about his vision and success.
So You Want to Write a Cookbook? 5 Tips for Sealing a Deal
Ronna Welsh is the owner of Purple Kale Kitchenworks, a Brooklyn culinary studio that teaches strategies for ingredient-driven, zero-waste improvisational cooking. Last year, Welsh stirred up a feeding frenzy among eight publishers, who bid on her cookbook proposal She signed with Rux Martin Press, an imprint of Harcourt Houghton Mifflin, and is now hard at work cooking up chapters of her still unnamed book, due out in spring 2018.
On Tap: Wild East Saddles Up to Become the Next Hot Craft Beer Brewer
PODCAST: 5 Tips for Creating Engaging Content
Enjoy this 3-minute podcast with tips for creating content that will drive customers to the checkout line: http://bit.ly/2e3ojwJ
Building a Better Jerky: SlantShack Seeks to Scale
It started with an obsession over beef jerky and a group of college buddies tinkering with recipes. Then came a write-up in New York Magazine and SlantShack Jerky went from a stand at Greenpoint Market to the grocery aisles at Whole Foods. Hungry spoke with David Koretz, CEO, about organic growth, the importance of brand authenticity, and challenges with profitability.
How to Find the Best Source of Small Business Funding
Finding the best funding sources for your small business depends upon many factors. The key to determining the right capital for your small business is which stage of growth your business is in. As you move from start up to growth stage, your small business financing needs and the funding sources available to you change. Excelsior Growth Fund calls this “moving up the capital continuum.” Read more to determine the best options for funding your small business.
Succeeding by Design: Metabrew Iterates Its Way to the Shelves
Romy Raad and Natalie Neumann's foray into the food business started with an idea for a meal delivery company. But over time they refined their idea until they landed on Metabrew, a coffee-based energy drink that is both vegan and paleo. During a break from bottling, Raad shared the ups and downs of bringing a beverage to market and the joys of finally making headway.
An Ounce of Prevention: Intellectual Property and the Food Entrepreneur
You, Online: Manage Your Reputation
One Smart Cookie: A Brooklyn Entrepreneur Turns a Favorite Snack into the Perfect Gift
Dawn Casale was working retail at Barney’s when she realized there was a hole in the market for gift-appropriate cookies. Fast forward 16 years, three storefronts, and one pastry-chef husband/co-owner later, and One Girl Cookies is now a thriving business with many lessons learned along the way. Recently, Casale sat down with Hungry to share her home-baked story.
6 Tips for Leveraging LinkedIn
LinkedIn offers a great way for companies to connect with potential customers and influencers. Not only can you join groups and reach out directly to your ideal customer, you can also create a business page and connect by posting engaging content. Remember, content isn’t just about selling your product, but about becoming a trusted resource for information. So make sure your posts relate to your industry, not just the goods and services you may be selling.
Exporting 101: How to Start Selling Oversees
The statistics offer a compelling case for why companies should consider exporting their goods. Ninety-seven percent of the world’s consumers live outside of the United States. Yet, only about 11% of American companies export their products. Brian Shube, founder Brian Shube Consulting, recently shared his insights into what it takes to become an exporter.