Wondering how to generate consistently good content for your business? Take a listen to Hungry Marketing's podcast, courtesy of Mazars.
6 Ways to Fund Your Food + Beverage Business
So You Want to Write a Cookbook? 5 Tips for Sealing a Deal
Ronna Welsh is the owner of Purple Kale Kitchenworks, a Brooklyn culinary studio that teaches strategies for ingredient-driven, zero-waste improvisational cooking. Last year, Welsh stirred up a feeding frenzy among eight publishers, who bid on her cookbook proposal She signed with Rux Martin Press, an imprint of Harcourt Houghton Mifflin, and is now hard at work cooking up chapters of her still unnamed book, due out in spring 2018.
PODCAST: 5 Tips for Creating Engaging Content
Enjoy this 3-minute podcast with tips for creating content that will drive customers to the checkout line: http://bit.ly/2e3ojwJ
How to Find the Best Source of Small Business Funding
Finding the best funding sources for your small business depends upon many factors. The key to determining the right capital for your small business is which stage of growth your business is in. As you move from start up to growth stage, your small business financing needs and the funding sources available to you change. Excelsior Growth Fund calls this “moving up the capital continuum.” Read more to determine the best options for funding your small business.
An Ounce of Prevention: Intellectual Property and the Food Entrepreneur
You, Online: Manage Your Reputation
6 Tips for Leveraging LinkedIn
LinkedIn offers a great way for companies to connect with potential customers and influencers. Not only can you join groups and reach out directly to your ideal customer, you can also create a business page and connect by posting engaging content. Remember, content isn’t just about selling your product, but about becoming a trusted resource for information. So make sure your posts relate to your industry, not just the goods and services you may be selling.
Exporting 101: How to Start Selling Oversees
The statistics offer a compelling case for why companies should consider exporting their goods. Ninety-seven percent of the world’s consumers live outside of the United States. Yet, only about 11% of American companies export their products. Brian Shube, founder Brian Shube Consulting, recently shared his insights into what it takes to become an exporter.
How to Win in the Food Industry
Start-ups in the food industry, and the food tech sector in particular, have seen quite a bit of turmoil in the past year. Prominent, well-funded companies like Good Eggs, Kitchensurfing, Dinner Lab, and most recently Farmigo have either shuttered altogether or significantly scaled back their operations. As a food tech entrepreneur and advisor to other growing food companies, I have been asked this question many times: Is the food sector unwinnable?
5 Tips to Kickstart a Crowdfunding Campaign
Want to raise some money for your food business? Crowdfunding can be a great way to drum up cash for your start-up. To date, nearly $2.5 billion has been pledged to 108,000 projects through Kickstarter, a leader in crowdfunding.