Start-ups in the food industry, and the food tech sector in particular, have seen quite a bit of turmoil in the past year. Prominent, well-funded companies like Good Eggs, Kitchensurfing, Dinner Lab, and most recently Farmigo have either shuttered altogether or significantly scaled back their operations. As a food tech entrepreneur and advisor to other growing food companies, I have been asked this question many times: Is the food sector unwinnable?
Keeping it Fresh: A Food Distributor Fills A Gap in the Farm-to-Table Market
When Mark Jaffe started The Fresh Connection, connecting local small farms with different outposts in New York City, he had limited funding and no business training.