In 2012, Bridget Firtle, left behind a well-paid job at a hedge fund to start The Noble Experiment, one of the only rum distilleries to operate in New York since Prohibition. Today at the age of 31, her Owney's rum can be found in 11 states and 4 countries. The secret? A great product, a great story, and a market that is looking for a hand-crafted alternative to Bacardi’s and Captain Morgan.