Urban farming

Rooftop Pioneer: Gotham Greens Takes Farming to a New Level

Sensing urbanites’ hunger for locally grown produce, Gotham Greens seized an opportunity to turn cities’ abundant rooftops into farms. Here, Co-Founder and CFO Eric Haley shares how the company got its start and landed on the shelves (and roof!) of Whole Foods Market.

No More Tilling: Kimbal Musk Does His Farming in the Big City

Food entrepreneur and venture capitalist Kimbal Musk -- yes, Elon's brother -- seeks to seize control of the food supply from the industrial food complex. Through his venture, Square Roots, Musk and co-founder Tobias Peggs, are betting that the future of growing food lies in vertical urban gardens housed in shipping containers. Recently Peggs discussed their vision and plans for success.